The 2026 Super Bowl wasn’t just a showdown of athletic prowess—it was a dazzling display of luxury timepieces that left watch enthusiasts and fashion aficionados alike in awe. But here’s where it gets controversial: while the game itself was a spectacle, the real MVPs were the watches adorning the wrists of celebrities and performers. From Bad Bunny’s trendsetting Audemars Piguet to Jay-Z’s celestial Patek Philippe, these timepieces stole the show. And this is the part most people miss: the watches weren’t just accessories; they were statements of style, culture, and even controversy.
This year’s event was historic for more reasons than one. The Seattle Seahawks delivered a jaw-dropping performance, dismantling the New England Patriots with unmatched defensive strength. Bad Bunny made history as the first male solo Latin artist to headline the halftime show, delivering a performance entirely in Spanish. The event was a celebration of Latino culture, with surprise appearances by Lady Gaga, Ricky Martin, Cardi B, Pedro Pascal, and Jessica Alba. Yet, amidst the glitz and glamour, the watches emerged as unsung heroes of the night.
Let’s dive into the top five timepieces that dominated the 2026 Super Bowl, each a masterpiece in its own right.
1. Bad Bunny: Audemars Piguet Royal Oak Self-Winding Malachite
Bad Bunny didn’t just perform—he made a statement. Pairing a custom Zara outfit with the latest Audemars Piguet Royal Oak, he proved that high fashion and accessibility can coexist. The Royal Oak Self-Winding Malachite, one of five new releases from Audemars Piguet, features a hypnotic malachite dial that stood out even amidst the vibrant halftime show. Each stone slice boasts a unique crystalline structure, ensuring no two watches are alike. Crafted in 18-karat yellow gold, the case, bracelet, hands, and markers amplify the dial’s lush green hue. Available in 41 mm ($81,900) and 37 mm ($75,700) sizes, Bad Bunny opted for the latter, aligning with the current trend for smaller, stone-dialed watches. But here’s the question: Is the malachite dial a timeless classic or just a fleeting trend?
2. Jay-Z: Patek Philippe Grand Complications Celestial
Jay-Z’s Patek Philippe Celestial is more than a watch—it’s a work of art. Introduced in 2015, this timepiece has been hailed as one of the most significant Pateks of the 21st century. The Ref. 6102P-001 features a 44 mm platinum case and a deep blue dial with a rotating sky chart, allowing the wearer to view the northern hemisphere’s night sky at any moment. It also displays the Moon’s orbital position and phase. Priced at $394,000, this watch is a testament to Jay-Z’s status as a cultural icon. But is it worth the astronomical price tag, or is it just a status symbol?
3. Tom Brady: Audemars Piguet Royal Oak Perpetual Calendar
Tom Brady, no stranger to luxury, showcased the Audemars Piguet Royal Oak Perpetual Calendar in blue ceramic. Released in 2022, this timepiece was the first to feature a case and bracelet entirely in blue ceramic, complemented by a matching grande tapisserie dial. Its monochrome aesthetic is both bold and elegant, commanding around $500,000 on the secondary market. But does its high price justify its exclusivity, or is it just another example of luxury excess?
4. DJ Cruz: Audemars Piguet Royal Oak Selfwinding Turquoise
DJ Cruz joined the stone dial trend with his Audemars Piguet Royal Oak, featuring a 37 mm yellow-gold case and a genuine turquoise dial. Unlike the Tiffany-colored Patek Philippe Nautilus, this watch uses actual turquoise stone, adding a layer of uniqueness. Released in 2023, its price has skyrocketed from $61,500 to over $150,000 on the secondary market. But is the surge in value a reflection of its craftsmanship, or is it just hype?
5. Jamie Foxx: Hublot Big Bang Unico King Gold Pavé
Jamie Foxx brought the bling with his Hublot Big Bang Unico King Gold Pavé. Priced at $60,100, this watch features a 42 mm King Gold case set with 170 diamonds, a matching bezel adorned with 126 diamonds, and a matte black skeletonized dial. It’s a bold statement piece that screams luxury. But is it a masterpiece of design, or just an over-the-top display of wealth?
As we reflect on these timepieces, one thing is clear: the 2026 Super Bowl was as much about fashion as it was about football. But what do you think? Are these watches worth their staggering prices, or are they just symbols of excess? Let us know in the comments below!
