The NFL schedule for 2026 is set to be unveiled, but the Los Angeles Rams have already made a significant announcement. They've secured a new local TV partner, CBS LA, marking a homecoming of sorts for the team. This partnership brings a range of benefits for Rams fans in Southern California.
A Familiar Face Returns
CBS LA, formerly Channel 2, was the Rams' local TV outlet when they moved back to Los Angeles in 2016. This deal signifies a reunion, with CBS LA now set to provide exclusive preseason games and a wealth of year-round programming.
Expanding Coverage, Deepening Connections
Tim Wieland, regional president and general manager of CBS LA, emphasizes the platform's ability to deliver extensive Rams coverage. With nearly 90 hours of news and sports programming weekly, CBS LA is poised to offer more Rams content than any other media outlet in the market. This partnership aims to serve fans, celebrate Los Angeles, and strengthen the community connection.
Rams President's Perspective
Kevin Demoff, Rams president, shares his enthusiasm, recalling CBS LA's role in reintroducing the team to Los Angeles in 2016. He expresses excitement about the partnership, highlighting the opportunity to bring fans closer to Rams football through preseason games and exclusive content. Demoff believes this collaboration will deepen the Rams' connection with Angelenos, leveraging CBS' dynamic programming and shared community efforts.
A Week of NFL TV News
This announcement comes amidst a flurry of NFL TV news. Netflix secured additional games for the upcoming season, Disney made league-related announcements, and NBC and Fox also acquired extra games. These developments showcase the NFL's ongoing efforts to expand its TV presence and engage fans.
Personal Reflection
Personally, I find this partnership intriguing. The Rams' homecoming with CBS LA suggests a strategic move to strengthen their local connection. With CBS LA's extensive programming, the Rams can reach a broader audience and build a stronger fan base in Southern California. This deal also highlights the NFL's competitive landscape, where teams strive to secure the best local TV partnerships to enhance their visibility and engagement.
Looking Ahead
As the NFL schedule is unveiled, the Rams' partnership with CBS LA will undoubtedly play a significant role in their media strategy. This collaboration not only benefits the team but also contributes to the overall growth and popularity of the NFL in Southern California and beyond.
